Social Media Digital Marketing Certificate
Total Program Credits: 30
The Social Media Digital Marketing Certificate program is designed to provide participants with a foundation and skill set in the evolving world of social media. Through a combination of case study analyses, lectures, projects, and simulations you will learn the key social media needs and processes. This certificate is ideal for current marketing professionals and business owners looking to broaden their skills, or for students looking for a highly marketable career path.
Program Learning Outcomes
Upon successful completion of the Social Media Marketing Certificate program, the graduate will be able to:
- build a social media presence for companies or non-profit organizations;
- select key performance indicators and analytics to track social media program/campaign effectiveness;
- create textual, visual, and video content that results in engaging media; and
- examine the latest techniques in marketing and apply them for impactful results.
(Spring 2022)
Placement Measures
Program Map for Students
| BUS 127 ◊ Principles of Marketing | Core Course | 3 |
| BUS 131 Social Media and Digital Marketing | Core Course | 3 |
| BUS 141 ◊ Introduction to Business | Core Course | 3 |
| VIC 161 ◊ Introduction to Photoshop | Core Course | 3 |
| | | |
| VIC 162 ◊ Digital Photography | Core Course | 3 |
| OR | | |
| VIC 163 ◊ Digital Studio Photography | Core Course | 3 |
| Total Semester Credits: | 15 |
Meet with your Academic Advisor to create an academic plan.
Explore stackable certificate(s)/degree(s) |
| BUS 275 ◊ # Advertising in a Social Media Era | Core Course | 3 |
| BUS 278 # Business Analytics | Core Course | 3 |
| BUS 289 ◊ # Consumer Behavior | Core Course | 3 |
| VIC 172 ◊ # Web Page Design | Core Course | 3 |
| VIC 275 Designing for Social Media | Core Course | 3 |
| Total Semester Credits: | 15 |
Meet with your Academic Advisor to finalize your academic plan for graduation and register for stackable certificate/degree (option).
Submit graduation petition by deadline (check for the specific date in catalog or syllabus.) |
Note: Prerequisites BUS 146 and BUS 149 are required prior to enrolling in BUS 278, or consent to waive this requirement may be granted by department chairperson for this certificate only.
See BUS and VIC course descriptions.
Chairperson: Dr. William M. Griffin, Ext. 3579
KEY
(AAS/CERT) |
| General Education |
Communications, Fine Arts, Humanities, Life Science, Mathematics, Physical Science, Social and Behavioral Science (see individual degree requirements). |
| Core Course |
Course(s) listed in a semester the student is required to take. |
| Program Elective |
Course(s) that faculty recommend and are listed in the ‘Program Electives’ section (if any) for this program. |
If intending to transfer, choose courses accepted by your transfer institution. |
| General Elective |
Course(s) chosen by the student, if needed, above and beyond core courses and program electives (if any), to complete the Program Total Credits. |
| ◊ symbol |
This course is articulated. (course transfers to 3 or more Illinois State schools, as an elective or equal course-to-course) |
| # symbol |
This course has a prerequisite. (course(s) student takes prior to taking this course) |