BUS 131 Social Media and Digital Marketing
Variety of social media platforms (Facebook, LinkedIn, Twitter, Instagram, and others as new technology is developed) will be utilized to understand their primary functions, user information, advertising capabilities and best practices. Explore ways to connect with a business or organization and maintain a strong online presence, while capturing positive feedback by users from review sites like Yelp and Google. Maximize online presence with a variety of marketing techniques, while using social media, websites, blogs and other digital tools, which will increase brand awareness through online advertising. Facebook account required. (Fall 2021)
Last Updated
2/24/2022 5:14:33 PM
Lecture
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