BUS 275 Advertising in a Social Media Era ◊ #
Advertising involves the understanding of three critical issues to support the marketing communication of the organization, which are: the identification of the relevant characteristics of the target audience, the communication of the selling message to that audience via a paid media vehicle, and the creation of the selling message to support and stimulate or reinforce the purchasing decision via the Web. (formerly Principles of Advertising)
IAI Major
MC912
Last Updated
8/7/2024 5:07:47 PM
Department
Business
Lecture
3