BUS 275 Principles of Advertising ◊
Advertising involves the understanding of three critical issues to support the marketing communication of the organization. The three critical issues are: the identification of the relevant characteristics of the target audience, the communication of the selling message to that audience via a paid media vehicle, and the creation of the selling message to support and stimulate or reinforce the purchasing decision. (formerly MKT)
Last Updated
5/1/2018 2:45:19 PM
Lecture
3
Notes
IAI: MC 912