BUS 127 Principles of Marketing

Explores the fundamentals of the marketing concept including product, place, promotion, and pricing. Topics covered include the impact of market research, technology, globalization, and the role of business and society. Students also will address the role ethics plays in the everyday operations of marketing. (formerly MKT 125)

Credits

3 credits

Last Updated

5/1/2018 2:22:59 PM

Lecture

3