BUS 275 Principles of Advertising ◊
Advertising involves the understanding of three critical issues to support the marketing communication of the organization. The three critical issues are: the identification of the relevant characteristics of the target audience, the communication of the selling message to that audience via a paid media vehicle, and the creation of the selling message to support and stimulate or reinforce the purchasing decision. (formerly MKT)
Last Updated
8/15/2017 10:38:46 AM
Department
BUS
Lecture
3
Notes
IAI: MC912