Social Media Digital Marketing Certificate

Pathway:

Social Media Digital Marketing

Certificate Type:

Basic

Curriculum Code:

BUS.SOC.CERT (C306L)

Total Program Credits: 30

The Social Media Digital Marketing Certificate program is designed to provide participants with a foundation and skill set in the evolving world of social media. Through a combination of case study analyses, lectures, projects, and simulations you will learn the key social media needs and processes. This certificate is ideal for current marketing professionals and business owners looking to broaden their skills, or for students looking for a highly marketable career path.

Program Learning Outcomes

Upon successful completion of the Social Media Marketing Certificate program, the graduate will be able to:

1. Build a social media presence for companies or non-profit organizations.
2. Select key performance indicators and analytics to track social media program/campaign effectiveness.
3. Create textual, visual, and video content that results in engaging media.
4. Examine the latest techniques in marketing and apply them for impactful results.

(Spring 2022)

Placement Measures

Program Map for Students

Semester One: Fall
Course	Category	Credits
BUS 127 ◊ Principles of Marketing	Core Course	3
BUS 131 Social Media and Digital Marketing	Core Course	3
BUS 141 ◊ Introduction to Business	Core Course	3
VIC 161 ◊ Introduction to Photoshop	Core Course	3
VIC 162 ◊ Digital Photography	Core Course	3
OR
VIC 163 ◊ Digital Studio Photography	Core Course	3
	Total Semester Credits:	15
Next Steps	Meet with your Academic Advisor to create an academic plan. Explore stackable certificate(s)/degree(s)

Semester Two: Spring
Course	Category	Credits
BUS 275 ◊ # Advertising in a Social Media Era	Core Course	3
BUS 278 # Business Analytics	Core Course	3
BUS 289 ◊ # Consumer Behavior	Core Course	3
VIC 172 ◊ # Web Page Design	Core Course	3
VIC 275 Designing for Social Media	Core Course	3
	Total Semester Credits:	15
Next Steps	Meet with your Academic Advisor to finalize your academic plan for graduation and register for stackable certificate/degree (option). Submit graduation petition by deadline (check for the specific date in catalog or syllabus.)

Note: Prerequisites BUS 146 and BUS 149 are required prior to enrolling in BUS 278, or consent to waive this requirement may be granted by department chairperson for this certificate only.

See BUS and VIC course descriptions.

Chairperson: Dr. William M. Griffin, Ext. 3579, email: [e-mail]

KEY (AAS/CERT)
General Education	Communications, Fine Arts, Humanities, Life Science, Mathematics, Physical Science, Social and Behavioral Science (see individual degree requirements).
Core Course	Course(s) listed in a semester the student is required to take.
Program Elective	Course(s) that faculty recommend and are listed in the ‘Program Electives’ section (if any) for this program.	If intending to transfer, choose courses accepted by your transfer institution.
General Elective	Course(s) chosen by the student, if needed, above and beyond core courses and program electives (if any), to complete the Program Total Credits.
◊ symbol	This course is articulated. (course transfers to 3 or more Illinois State schools, as an elective or equal course-to-course)
# symbol	This course has a prerequisite. (course(s) student takes prior to taking this course)