Social Media Digital Marketing Certificate

Curriculum BUS.SOC.CERT (C306L)

(Total Program Credits: 30)

The Social Media Digital Marketing Certificate program is designed to provide participants with a foundation and skill set in the evolving world of social media. Through a combination of case study analyses, lectures, projects, and simulations you will learn the key social media needs and processes. This certificate is ideal for current marketing professionals and business owners looking to broaden their skills, or for students looking for a highly marketable career path.

PROGRAM LEARNING OUTCOMES

After successful completion of the Social Media Marketing Certificate program, the graduate will be able to:

  • build a social media presence for companies or non-profit organizations;
  • select key performance indicators and analytics to track social media program/campaign effectiveness;
  • create textual, visual, and video content that results in engaging media; and
  • examine the latest techniques in marketing and apply them for impactful results.

Semester One: Fall

Course NumberTitleCredits
BUS 127Principles of Marketing

3 credits

BUS 131Social Media and Digital Marketing

3 credits

BUS 141Introduction to Business

3 credits

VIC 161Introduction to Photoshop

3 credits

 

VIC 162Digital Photography

3 credits

OR

VIC 163Digital Studio Photography

3 credits

Total Credit Hours:15

Semester Two: Spring

Course NumberTitleCredits
BUS 275Advertising in a Social Media Era #

3 credits

BUS 278Business Analytics #

3 credits

BUS 289Consumer Behavior #

3 credits

VIC 172Web Page Design #

3 credits

VIC 275Designing for Social Media

3 credits

Total Credit Hours:15
Note: Prerequisites BUS 146 and BUS 149 are required prior to enrolling in BUS 278, or consent to waive this requirement may be granted by department coordinator for this certificate only. Prerequisite BUS 127 is required prior to enrolling in BUS 275, BUS 289.

See BUS and VIC course descriptions.

Coordinator: Dr. William M. Griffin, Ext. 3579